Nokia are
embarking on a brave new challenge to become a dominant force in the
international smartphone market. Despite
Nokia's apparent demise in the eyes of many phone owners they are not actually
doing too bad. Nokia actually still make
the biggest selling mobile phone in the world, it just happens to not be a
smart phone and is aimed more at developing countries. They also have a huge market share in some of
the countries that are coming to the forefront of technology, such as
India. This is apparent not just by
sales figures but also that roughly a third of all readers to this site are
based in India. However even with those
sales behind them Nokia have struggled to succeed in the smartphone sector.
Nokia have
tried several models to compete with the other big guns. The C series tried to do what a Blackberry
did but failed to dominate. The N and X
series were beaten by the iPhones and Samsung Galaxies. They were all good phones, but they were
always a step behind. Their Ovi store
couldn't compete with Apples App Store and their own operating system barely
made it onto any handsets before it was scrapped.
Nokia needed
something big, they needed a way of dominating a section of the smartphone
market. This section is in the provision
of a leading company's OS. Apple has the
iOS and the Android market is dominated by HTC and Samsung. The other big fish is Microsoft. Windows mobile phones are available on some
handsets such as HTC but there were no brands really pushing it. Nokia has now made a deal with Microsoft to
ship all of its new smartphones with the Windows 7.5 operating system.
If Microsoft
have finally made a decent mobile OS and Nokia finally have made some handsets
that compete at the top end of the market then there could be a huge shift in
power. Especially as Samsung and HTC are
under huge pressure from Apple and the same the other way around. Apple seem slightly lost and new hardware
seems to have slowed. Maybe just maybe
Nokia can bridge the gap and come out fighting.
Lumia the
Light at the end of the Tunnel
Nokia has
announced the release of new smartphones that will feature the Microsoft
Windows 7 OS for mobiles. This is the
beginning of Nokias comeback against Apple and the Android handsets. The names of these new phones are the Lumia
800 and the Lumia 710.
Nokia is
fast tracking these new phones, this might be due to the fact that sales of
phones with their own operating system are very low considering people know
that the end is near for that OS. The
new handsets are due to hit the shelves in Europe sometime this month
(November).
Nokia were
able to get the Lumia models up to speed relatively quickly as they were
originally going to be N series models for the Nokia MeeGo operating system
until Nokia pulled the plug, at least that was the case for the Lumia 800. Does this mean that they are a botched
together set of phones and not made to get the best out of the new Microsoft
7.5 OS. Only time will tell.
The
manufacturers are pulling out all the stops to make a competitive phone. The camera features Carl Zeiss lenses which
one of the leading names in lense technology.
Nokia's
Hopes still lie with Developing World
Nokia has
announced that it will produce four new phones that are basic models. These phones will be aimed mainly at
developing countries where Nokia has a huge stronghold. There is so much technological growth in the
developing world that Nokia can get a whole new generation of people using
their brand at low level models and then grow with Nokia as the technology and
money becomes more affluent.
The new
phones will be labelled Asha which is the Hindi word for "Hope". India and Pakistan are huge markets for
Nokia, so having a name that may relate to their intended market is obviously
not just a coincidence.
Nokia has
mainly aimed very basic phones at these countries. However the knew Asha models will feature
aspects such as touch screens, cameras and up to 32GB hard drives. Whether there is a demand for this at the
current time is yet to be seen.
Nokia is running a fine line by providing this level of technology
on budget phones as the profit margin is slim.
It is simply a numbers game, increasing the world wide usage of the
Nokia brand in the hope of getting loyal followers to buy the phones that line
the pockets of Nokia's directors.


